Even its unobtrusive window displays — looking out over the stroller packed streets in family-friendly Park Slope — is so low key some residents don't even know it's there.

When asked for her opinion on the store’s location, Lisa — who declined to give her last name— didn’t know the store’s name or what it sold, but deposited her young son on the front stoop so she could take a quick peek inside. She declared it “tastefully done” when she came back out.