I just thought of an innovative way to include this with 'online' type moves..
An FBI type movie - your name appears on the agents screen.. "Yes sir! We've located our suspect" (Many websites can locate your main city via IP -
could even say your name with your city). That could be interesting.
Also perhaps a 'graphiti' slogan that has your name scribbled over the actual 'advert' on a billboard - everyone underneath looking at the
billboard with your name on it looking and talking in disgust etc...
There are so many applications this could be used for, and it would be so cool to have 'personalized' movies/adverts. I believe GDI (MLM company)
did the same, however used Text to Speech software for the character on screen actually speaking your name. (Animation though - was kinda corny).
Either way, I love this idea 
Thx
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