[...]

It was important to explain the real story of the fur industry," said Herscovici. "And that is 'if you care about nature and protecting the environment, fur is an excellent choice.' "

One ad criticizes synthetically made fake fur as containing petrochemicals, "non-renewable resources that cause environmental problems."

"Fur, by contrast, is a natural, renewable and sustainable resource," it says.

Herscovici said the council wanted to capitalize on current interest in all things green by getting the message out that fur is a biodegradable, renewable resource.

Please visit the link provided for the complete story.